Academic Communication

Posted bysylvain98Posted inUncategorized

*Views expressed in this blog are those of the site owner, and are not necessarily the views of  Macquarie University or any of its staff.

Hey you, yes you! Thanks for checking out my page! This page consists of my extracts from my academic career to accentuate my knowledge, skills and practices which i have performed while studying at Macquarie University.

ACCOUNTING EXTRACT

With the arise of competitive markets Folio Accessories’ main goal is to provide mobile phones and its accessories to the Australian market at an affordable price to consumers. This is implemented through the strategy of vertical integration. Folio Accessories’ main objectives include growth, technology and stakeholders. Growth is a paramount objective as it bring about the current cash flow of the business and hence leading to increase its short term liquidity. Through the use recyclable service, the objective of growth can be achieved as when old and new customers will be keep coming to our business to give in their preloved goods and in exchange be rewarded with a gift voucher to spend in store. This process of recyclable service allows the organisation to not only retain their goods but also to capture and to retain their customers. As according to (FrogDog, 2019) delves into the aspect of how gaining a better market position as well as creating the flexibility by broaden the target market is an essential part of growth objective. Thus, accentuating how the notion of growth can lead the organisation to an increase in profitability as well as liquidity. Moreover, the objective of technology is also paramount in terms of retaining customers as it provides superiority over other accessories from similar competitive businesses. Through an increase in better and more advanced Folio Accessories such as headphones and speakers can aid the organisation to be one step ahead in enticing new customers to try and buy their product. Hence, leading the organisation to provide affordable and up to date technology.

Furthermore, stakeholders are the key to a business as well as it is one of primary objective for the organisation. Stakeholders affect the business’s both cash inflows and outflows. Hence the reason why stakeholders such as: shareholders, employees, government, suppliers etc tend to affect the overall outcome of the business as each stakeholder looks to protect their own interests by ensuring their objectives have been met, thus elucidating the effectiveness of stakeholders objective. In addition, Folio Accessories’ implementation of cost leadership competitive strategy will aid the organisation to compete effectively to stay ahead of their competitors. Cost leadership strategy is the process of having the lowest cost of operation within the industry thus leading to a competitive advantage for the overall of the business (Huebsch, 2019). The customers will hence be paying considerably lower price for Folio Accessories due to an increase in competition from telco providers. By implementing and using this strategy, not only the consumers will be benefiting but also the overall organisation.

References:

Reflective Comments:

ACBE100 has aided me to write such a profound essay like the one above by elucidating clearly the topic sentence and using internal, direct and external voices has also aided me to overcome my difficulties in writing a Distinction worthy essay!

MARKETING EXTRACT

This report explores the marketing plan for X-Pro Pty Ltd in Australia for the year 2016. The purpose of this marketing plan is to showcase the marketing strategy for X-Pro, which is a company based in Sydney that distributes, manufactures and promotes their product Super Pill.

In this dynamic business environment, businesses that fall in the health industry have evolved immensely in the past decade. Due to the current norm of ‘taking pills’, Super Pill, being one of the newest products in the health industry introduced earlier this year, aims to target the older generation by combining a variety of pills into one, creating an efficient and effective way to tackle hardships the older demographic face on a daily basis.  

Corporate vision. To witness X-Pro expand nation-wide and become one of the leading distributors in the pharmaceutical market and also establish X-Pro in the global market.

Mission statement – “Educating people about the health benefits of Super Pill, ensuring that individuals have the opportunity to achieve a higher quality of life” – (Kyle Bruce 2015) 

Often companies in the health industry have a variety of pills they offer, catering to many different individual’s needs, this can lead to confusion and shelves stacked with different bottles and the overall cost combined being expensive. “Super Pill” is one of the products produced by X-pro, designed to control blood pressure, cholesterol, arthritis, macular degeneration and osteoporosis all in one small capsule. X-Pro’s main competitors are large multinational companies which pose the biggest threat to success of the Super Pill. Competitors such as Blackmores, Swisse and Nature’s Way are the three most prevalent brands competing in the pharmaceutical market.

The aim of the company is to generate awareness around the product Super Pill by:

  • Establishing X-Pro’s brand in the market
  • Promoting a healthy lifestyle 
  • Ease of consumption

References:

Reflective Comments:

And yet again ACBE100 has guided me to to fulfil my expectation of getting an distinction for this marketing essay. This is completed through through and extensive research on making the essay flow as well as ensuring my essay focuses on answering the question as well and it’s topic sentence.

Leave a comment

Design a site like this with WordPress.com
Get started